LLB’09 is targeted at exhibitors of professional equipment and services in audio, video, lighting, stage and conference technology, and multimedia. A key objective of LLB’09 is to
complement the existing visitor base by attracting new categories such as architects, interior designers, electrical consultants, purchasers, conference and event organizers. Likewise, we aim to draw visitors from all parts of Sweden and from our Nordic neighbours.
At the last show; - almost half the visitors operated outside Stockholm county
- 72% of visitors attended no other trade show in this sector
- 8 out of 10 visitors were satisfied or very satisfied with the show
- 9 out of 10 were interested in attending LLB’09
- over 70% of visitors had an influence on the purchasing process in their company or organization
- over 60% intended to make a purchase at or following the show
Visitors fall into the following categories:- Decision makers (CEO, marketing, sales, purchasing)
- Dealers
- Public-sector purchasers
- Consultants, installers, audio technicians
- Producers, lighting operators, lighting designers
- Architects, interior designers
- Editors, photographers, et al.
